Sign up to receive MERGE’s latest insights for QSR brands.

MERGE helps Horizon BCBSNJ launch new Medicare plan and achieve record-breaking year.


Len Kudgis, Director of Marketing, Sales, Retention & Outreach at Horizon Blue Cross Blue Shield of New Jersey, knew the launch of a new Medicare brand would require a strategic partner to help breakthrough in a crowded category. “Once we started this plan, it was late in the game to be ready for the Annual Enrollment Period (AEP), and we needed help right away,” said Len.

Tasking MERGE with the launch of the Braven Health brand and driving member acquisition for its first open enrollment period led to results that exceeded Braven’s most ambitious expectations. Combining awareness and lead generation tactics, MERGE targeted both eligible Horizon members and Medicare prospects with hard-hitting messaging to position Braven as a trusted and innovative brand, and drive member acquisition. The campaign successfully delivered 14K applications in one enrollment period, more than any other in the history of Horizon Blue Cross Blue Shield of New Jersey.

Watch the testimonial video below.

Don't just take our word for it.


"With MERGE, I value the small agency feel, but the large agency resources. It's just a smart agency. They know our industry really well so they make life easier for us. It's a great team, great people and great partners."

- Len Kudgis, Director of Marketing, Sales, Retention & Outreach, Horizon Blue Cross Blue Shield of New Jersey


Section 8_part2 Nunc rutrum, ex et vehicula fermentum

Quisque ac purus tincidunt, hendrerit magna sed, dapibus lectus.

Headline

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Headline

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Section 10 Nunc rutrum, ex et vehicula fermentum

Porta Eget Molestie ut Feugiat Tristique

Section 11 Nunc rutrum, ex et vehicula

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Morbi quis elementum ipsum. Curabitur erat felis, porttitor ac iaculis sed, egestas eu nulla. Aliquam placerat ultricies eros, facilisis hendrerit turpis. Pellentesque laoreet orci placerat lacus condimentum, eu placerat dolor commodo. Duis dapibus dolor in suscipit dapibus. Nunc volutpat viverra porta. Duis eget quam erat.

Section 13 Nunc rutrum, ex et vehicula fermentum

Porta Eget Molestie ut Feugiat Tristique

Section 14 Nunc rutrum, ex et vehicula fermentum

Porta Eget Molestie ut Feugiat Tristique

We'll share emerging trends and discuss topics impacting the food service industry.