2023 will be a landmark year for digital customer lifecycle tracking. Google Analytics 3 (Universal Analytics) will be sunsetting and Chrome will be the largest major browser to end 3rd party cookie support in a challenging measurement landscape.
The replacement product, Google Analytics 4, is an analytics powerhouse which was tailor-engineered for the modern measurement landscape.
Join Milan Savani and Jason Budelmann, both whom are VP’s of Analytics at MERGE, to learn more, ask questions and begin planning with us for your analytics upgrade journey for your organization. As a bonus, we will have a panel of financial services experts joining for Q&A specific to our industry.
Planning for immediate transition to Google Analytics 4 now is key to:
MERGE is a Google Premier Partner (top 3% of all Google’s partners globally) and bring a Google certified team with extensive experience in complex transitions.
Jason Budelmann
VP of Analytics @MERGE
Jason leads all data collection, enhancement and analysis efforts for clients like AIG, B.Braun and Cardinal Health. He provides strategic analysis of data for marketing campaigns to quantitatively inform targeting to maximize impact. Jason brings 10 years of experience in the digital analytics space, the vast majority of which has been in the field of healthcare. He previously worked at Wellogic (now Alere Healthcare) and BGC Boston where clients included Athena Health and Children’s Hospital Boston. Jason’s digital campaign work for Children’s Hospital was honored by MITX as a finalist for best direct response campaign and best applied technology campaign. He joined MERGE from Grand Circle Travel.
Milan Savani
VP of Analytics @MERGE
As VP of Analytics, Milan guides brands in defining measurement strategies, tailoring data infrastructures and delivering innovative optimization programs. Milan brings 18+ years of experience leading complex data transformations and delivering data-driven business growth for medium and large companies across a wide spectrum of industries from both the brand and consulting side.