Digital Marketing in 2020: A 360° Approach
Digital marketing is about much more than just ad spend or email campaigns. Success requires a comprehensive approach that delivers the right message to the right audience at the right time.
Digital Marketing: Take A Complete 360° View
Despite a down economy, ad buyers expect digital channel buys to increase by 13% in the second of half of this year versus 2019, according to a recent IAB survey. Preparing your digital marketing plan for this shift requires a comprehensive strategy that meets your audiences in the ever-growing virtual landscape -- wherever they are.
Digital Marketing in 2020: A 360° Approach provides a breakdown of the latest trends and tips for designing a comprehensive digital marketing strategy that keeps your audience engaged. Our eBook includes best practices across five core digital areas, including:
- Content marketing
- Paid media
- Email marketing