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Digital Marketing in 2021: A 360° Approach

Digital marketing is about much more than just ad spend or email campaigns. Success requires a comprehensive approach that delivers the right message to the right audience at the right time.

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Digital Marketing: Take A Complete 360° View

Despite a down economy, ad buyers expect digital channel buys to increase by 13% in the second half of this year versus 2019, according to a recent IAB survey. Preparing your digital marketing plan for this shift requires a comprehensive strategy that meets your audiences in the ever-growing virtual landscape — wherever they are.

Digital Marketing in 2021: A 360° Approach provides a breakdown of the latest trends and tips for designing a comprehensive digital marketing strategy that keeps your audience engaged. Our eBook includes best practices across five core digital areas, including:

  • Content marketing
  • SEO
  • Paid media
  • Email marketing
  • Analytics