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The High Cost of Complexity

How much does complexity cost your business and brand?

The High Cost of Complexity

As consumers, we value the notion of simplicity and demonstrate this through the brands, products and services we turn to and rely on every day. Too many organizations, however, tolerate complexity and suffer from a simplicity deficit. When we work around poorly designed systems and experiences to avoid near-term inconvenience, we just add to a growing unsustainable, unserviceable debt that robs business performance and brand preference.

The High Cost of Complexity provides an in-depth look at the impacts of complexity on marketing and what this means long-term for organizations' business and brand. Our white paper provides insights and best practices through the lens of three core areas, including:

  • Experience design
  • Internal structures
  • IT infrastructure


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